Digital Marketing

Build expertise in SEO, social media, content marketing, and digital strategy.

Program Overview

Master the art and science of digital marketing in this comprehensive program. Learn to create, execute, and optimize digital marketing campaigns across all major platforms. From SEO and social media to email marketing and analytics, you'll gain the skills needed to drive business growth in the digital age.

Program Details

Duration:

4 months

Format:

Online

Level:

Beginner to Advanced

What You'll Learn

Develop comprehensive digital marketing strategies
Master SEO, SEM, and content marketing techniques
Create and manage social media campaigns
Understand email marketing automation and personalization
Analyze marketing performance using analytics tools
Optimize conversion rates and ROI

Curriculum

Module 1

Digital Marketing Fundamentals

Marketing Strategy
Customer Journey
Digital Channels

Module 2

Search Engine Optimization (SEO)

Keyword Research
On-Page SEO
Link Building
Technical SEO

Module 3

Search Engine Marketing (SEM)

Google Ads
Bing Ads
PPC Strategy
Ad Copywriting

Module 4

Social Media Marketing

Platform Strategy
Content Creation
Community Management
Influencer Marketing

Module 5

Content Marketing

Content Strategy
Blogging
Video Marketing
Content Distribution

Module 6

Email Marketing

Email Campaigns
Automation
A/B Testing
List Management

Module 7

Marketing Analytics

Google Analytics
Conversion Tracking
ROI Analysis
Reporting

Module 8

Capstone Project

Complete Marketing Campaign
Portfolio Development

Prerequisites

Basic understanding of business and marketing concepts

Program Information

Duration

4 months

Format

Online

Level

Beginner to Advanced

Program Fee

$3,800

Flexible payment plans available

Apply Now!